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We created this successful multi-channel campaign for Go North West, aimed at attracting women to roles in the bus industry
Like most bus operators, Go North West was struggling to attract women to join the bus industry, so set a target to double the number of women in its workforce by 2025.
We created this high profile campaign, featuring bespoke photography, eye-catching graphics, a series of staff profiles, press releases, media interviews, out of home, leaflets, social media and more.
The results
The campaign was picked up by a host of media outlets including BBC Radio Manchester and national trade press. Though Go North West set a target to double female representation by 2025, it set a blistering pace as a result of our campaign, smashing their recruitment target in just six months.
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